KISS EXPRESS COLORS SEMI-PERMANENT 3.5oz-22 Color
Express Color is a long lasting, semi-permanent hair color for color enthusiasts who love bold colors. Express Color comes in 23 vibrant natural and fashion colors and each color is intermixable for creating unlimited custom colors. Express Color can be used straight out of the bottle without adding any harmful chemicals like ammonia or peroxide.
Product benefits
- Lasts 12+ washes
- Works best on pre-lightened, bleached hair.
- Excellent gray hair coverage
Directions:
- Always do a patch and strand test before coloring.
- Apply Kiss Express Color Semi-Permanent on shampooed, towel-dried hair 1/8" away from scalp and process for at least 15 minutes.
- For even results, make sure to fully saturate your hair with dye.
- For more intense pigmentation, leave on hair for up to an hour.
- Rinse thoroughly with cold water and enjoy your new hair color!
Semi-permanent hair dye, sometimes called rinse or hair gloss, is used to deposit color only.
Unlike permanent hair dye, color is deposited without raising the cuticle.
Due to this factor, there are several key things to keep in mind:
- Cannot lighten hair color
- Usually no ammonia, no peroxide
- Safe to use immediately after relaxer
- Results in highly conditioned, shiny hair
- Usually lasts 4-12 shampoos
- Color results will depend on your current hair level. In particular, lighter colors require pre-lightened hair. For example, if you attempt to dye your hair pastel pink when your hair is dark brown, you will see no results.