Wella colorcharm Permanent Liquid Color 1.4 fl oz



Wella Color Charm Liquid - Overview:

Wella Color Charm Permanent Liquid Color is a top-choice for fast and comprehensive hair color services, providing effortless application and reliable, fade-resistant results. Here's an overview of the key features and benefits of this product:

Key Features:

  1. Vibrant Color Palette:

    • Offers a vibrant palette without limits, with 68 shades that can be easily intermixed to achieve a wide range of colors.
  2. Liquifuse™ Technology:

    • Powered by advanced Liquifuse™ technology for long-lasting, fade-resistant results. The technology ensures that the color saturates, penetrates, and blends seamlessly with the hair.
  3. Gray Coverage:

    • Provides excellent coverage, even for stubborn gray hairs, delivering consistent and reliable results.
  4. Economical Mix Ratio:

    • The economical 1:2 mix ratio ensures efficient use of the product, providing optimal value for each application.
  5. Color-Coded Packaging:

    • The color-coded, tonal family system in the packaging simplifies shade selection, making it easy to choose the desired color.
  6. Consistent and Predictable Results:

    • Time-tested formulations guarantee consistent and predictable results, offering peace of mind during every coloring session.

Additional Information:

  • Packaging Size: 1.4 fl oz (41 ml)
  • Mix Ratio: 1:2 (color to developer)

How to Use:

  1. Selection: Choose the desired Wella Color Charm Liquid shade based on your color preferences.

  2. Mixing: Follow the recommended mixing ratio (1:2) with the appropriate Wella Developer.

  3. Application: Apply the mixture to dry, unwashed hair using your preferred application method.

  4. Processing Time: Adhere to the recommended processing time for the chosen shade and desired results.

  5. Rinse and Style: Once the processing time is complete, rinse thoroughly and style as usual.


  • Perform a strand test before applying the color to the entire head.
  • Store the product in a cool, dry place.

With its easy bottle application, Wella colorcharm Permanent Liquid Color ensures a user-friendly experience, enabling you to achieve vibrant, long-lasting results with true-to-tone color that brings your artistic vision to life.

Choose Wella colorcharm Permanent Liquid Color and unlock the power of exceptional fade resistance, intense color, and stunning shine. Elevate your hair color game with this permanent liquid color solution, designed to exceed your expectations and ignite your creativity.

Directions for use: Mix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm developer. Apply to the hair using either an applicator bottle or bowl and brush. Develop for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

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